superga diy: a pair & a spare

We've saved our last Superga DIY collaboration for the queen of all DIY projects, Geneva Venderzeil, who runs the immensely popular DIY blog, A Pair & A Spare.  Geneva is originally from Australia, where she started A Pair & A Spare, but relocated to Asia several years ago.  Since then, Geneva has gone from strength to strength, even publishing her first book, DIY Fashionista, late last year.  For her Superga DIY, Geneva went for a classic approach, using every DIY-er's favourite technique of studding, creating an edgy spiked toecap for her Superga's.  Love it!

See more from A Pair & A Spare here.

Superga is located at:

Shop 2607, Level 2, Gateway Arcade, Harbour City, Kowloon

Tel: +852 2175 0228

Open Daily 10am – 10pm

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superga diy: wanderlister+

If you're ever stuck for interesting things to do or see in Hong Kong and Asia, one of our favourite sites to visit is The Wanderlister+.  Run by JJ Acuna, an architect by day and art/lifestyle/fashion blogger by night, The Wanderlister+ is packed full of information on interesting events and exhibitions happening around the region.  JJ himself is a stylish man who favours tailoring, colour and a slight preppy slant.  Always on top of his trends, we were keen to see what he'd come up with for his Superga DIY.  He kept it simple, decorating his classic black 2750's with a simple loose metallic stripe along the sides, creating a high-contrast, eye-catching design.  Sometimes, keeping it simple really is best!

See more from The Wanderlister+ here.

Superga is located at:

Shop 2607, Level 2, Gateway Arcade, Harbour City, Kowloon

Tel: +852 2175 0228

Open Daily 10am – 10pm

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superga diy: cindiddy

Blogger Cindy Ko of Cindiddy has always referred to herself as a "Noble Nobody"; it has become somewhat of a overarching theme for both her blog and her lifestyle.  So, when it came to her Superga DIY, it came as no surprise to us to see her Superga's emblazoned with her "Noble Nobody" slogan.  So, what exactly is a "Noble Nobody"?  According to Cindy, it's anybody who is "passionate and driven with what they do."  Adding pastel paints for a colour blocking effect gave her sneakers an undeniably summery feeling, while removing the laces and studding the shoe tongue to its body gave it an unexpected edgy twist.  Her goal with her Superga DIY was in line with her goals in life: "Keep it simple and straight forward, but always memorable."  A wise motto for life, and another DIY design that you can easily accomplish on your own at home.

See more from Cindiddy here.

Superga is located at:

Shop 2607, Level 2, Gateway Arcade, Harbour City, Kowloon

Tel: +852 2175 0228

Open Daily 10am – 10pm

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superga diy: alex to 杜德偉

Revered by many as one of the founding fathers of cantopop, Alex To 杜德偉 has produced countless musical hits since he first entered the scene in the 80's.  Since then, Alex has also go on to sing songs in Mandarin, gaining him immense popularity in Taiwan.  Primarily influenced by R&B, Alex To rose to fame alongside other international R&B giants such as R. Kelly and Boyz II Men.  When it came to his Superga DIY, Alex applied years of experience gained in his 20's when he was at university studying commercial design, coming up with a pair of Superga's decorared with chains, studs and leopard fabric.  The result is a pair of sneakers suited to an R&B king such as Alex himself.

See more from Alex To here.

Superga is located at:

Shop 2607, Level 2, Gateway Arcade, Harbour City, Kowloon

Tel: +852 2175 0228

Open Daily 10am – 10pm

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superga diy: fashiononymous

When we first discovered Fashiononymous blogger Zoe Suen, we were floored when we found out she was only 16-years-old and still in high school.  Her impeccable style and enviable confidence were consistent with a woman in her mid-20's, if not 30's!  Her immensely successful blog, Fashiononymous, has now also sparked a trend amongst other teens in Hong Kong and beyond, who have started blogs of their own in much the same vein.  Still, Zoe is the queen of the bunch.  For her Superga DIY, Zoe "wanted to depict [her] shoes as an artwork connected to a global issue, hence the 'helping hands' around the shoes."  Wise words from such a young girl!  She used acrylic paint and quite a few tubes of liquid white-out to achieve her design.  A great pair of shoes with a great message!

See more from Fashiononymous here.

Superga is located at:

Shop 2607, Level 2, Gateway Arcade, Harbour City, Kowloon

Tel: +852 2175 0228

Open Daily 10am – 10pm

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superga diy: suki wong

Starting off as a model working in Hong Kong, Suki Wong has since gone on to become a DJ working under the moniker DJ Sukimama.  She is a self-described "swag girl" and has a massive following on social media sites such as Facebook, Tumblr and Instagram, showcasing her unique style, daily life and DJ work.  For her Superga DIY project, Suki worked the idea of, "Electro + Future + Punk" while still keeping the overall look casual.  She dyed her shoes red, added a gold chain trim and swapped out her standard white laces for metallic silver ones instead.  It's a DIY that's easy to achieve on your own and a great way to add some personality to your own pair of Superga sneakers!

See more from Suki Wong here and here.

Superga is located at:

Shop 2607, Level 2, Gateway Arcade, Harbour City, Kowloon

Tel: +852 2175 0228

Open Daily 10am – 10pm

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superga diy: vnikali

When it came to Vnikali blogger Veronica Li's Superga DIY, she took inspiration from a recent trip to Vienna, Austria: "The Baroque lavish buildings with extravagant gold ornaments and bold contrast were the key elements."  With their opulent pearl trimming and gilded gold decorations, these Superga's would be fit for an Austrian princess.  Vnikali added a personal touch with her blog's trademark minty-turquoise hue, which with she lined the seams of her Superga's.  Vnikali proves, once and for all, that, yes, sneakers can be elegant and fancy, too!

See more from Vnikali here.

Superga is located at:

Shop 2607, Level 2, Gateway Arcade, Harbour City, Kowloon

Tel: +852 2175 0228

Open Daily 10am – 10pm

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superga diy: la-d-da

La-D-Da! is a Hong Kong electronic band that consists of Andi Autumn, Ruby Gloom, Koleman Mad-Hatter and Elton. Each day, no matter what they occasion or where they are going, they dress up crazily and creativity in outfits largely created or customized on their own. They perform electronic music and recently performed a concert alongside another Hong Kong duo, E-Kids. You simply couldn't miss these kids in a crowd; their creative approach to fashion and their unique take on style ensures that they grab your attention wherever they go; whether they are together in a group or by themselves. They are incredibly passionate about what they do and put a lot of effort into both their music and their appearance, and their approach to their Superga DIY was filled with passion, too, and decorated in their signature quirky, creative style. They live in a fantasy world where everyone is just as creative as they are. As they say, "To dream so dreams will come true. Dream until we die."

See more from La D Da here.

Superga is located at:

Shop 2607, Level 2, Gateway Arcade, Harbour City, Kowloon

Tel: +852 2175 0228

Open Daily 10am – 10pm

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superga diy: eve speciall

DJ Eve Speciall has become known around the Hong Kong fashion and music circuit as a self-described "model/disney princess/hip hop dance champion/DJ".  She's also hands down the coolest chick you will ever meet.  No joke.  For her Superga DIY project, Eve went for an explosion of pink, glittery, cartoon goodness; the result was a shoe that really embodied Eve's whole personality -- fun, rule-breaking and utterly unexpected.  When it came to her approach for her Superga DIY, Eve said, "I wanted to capture a sense of fun, humour, sweet sparkling frosting, inspired by the video Candy Candy by Kyary Pamyu Pamyu."  Check out the finished product, as well as the video that was her inspiration below!

See more from Eve Speciall here.

Superga is located at:

Shop 2607, Level 2, Gateway Arcade, Harbour City, Kowloon

Tel: +852 2175 0228

Open Daily 10am – 10pm

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superga diy: 24 herbs 廿四味

24 Herbs <<廿四味>> is a local Hong Kong rap group, consisting of six members, formed in 2006.  They are an active part of the Hong Kong underground music scene and have released two albums since 2008.  For their Superga DIY, the group described their approach as such, "These shoes are in black & white, representing the dark side and the light side.  There are always two ways of seeing things.  We all have a bit of both that makes us who we are."  Personally, we love the simplicity of their design.  It's a classic approach to giving your Superga's a personal touch, and it's as easy as taking a permanent marker to your shoes in a straight line.  Definitely something that you can easily do at home to amp up your own Superga's. 

See more from 24 Herbs here.

Superga is located at:

Shop 2607, Level 2, Gateway Arcade, Harbour City, Kowloon

Tel: +852 2175 0228

Open Daily 10am – 10pm

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superga diy: dicky manana

One of our favourite local photographers currently working in Hong Kong, Dicky Manana consistently produces work that is accented by his vibrant and interesting use of colour.  When it came to his Superga DIY project, Dicky used a similar approach to his DIY as he would use with his photography: he explored the use of colour.  "Black is powerful enough to be in harmony with all colours.  The master & slave!" said Dicky of his design.  The reason behind his obsession with vibrant colours?  His love of fish.  His room at home is full of fish tanks and he is often captivated by the colours and patterns on his fish.  In order to get that stark contrast against his pair of black Superga, Dicky lined the inside of the shoes with a strip of fluorescent blue light.  We are so impressed by his innovative and eye-catching design!

See more from Dicky Manana here.

Superga is located at:

Shop 2607, Level 2, Gateway Arcade, Harbour City, Kowloon

Tel: +852 2175 0228

Open Daily 10am – 10pm

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superga diy: barney cheng

Hong Kong's beloved local fashion designer extraordinaire, Barney Cheng, graciously took part in our Superga DIY project, producing a pair of shoes that everyone went crazy over!  We had so many people come into the HarbourCity store to ask if they could buy them.  Unfortunately, these are not for sale and were produced specially for our Superga DIY project.  But that shouldn't stop you from attempting to DIY your own Superga's in a similar style!  All you need is a piece of leather, scissors and a leather hole puncher, and you're good to go!  Just as with his classic, elegant approach to designing gowns and dresses, Barney took a classic menswear approach with his Superga DIY, adding an incredibly British fringed crocodile leather top on his classic white 2750's.  We're definitely inspired.  Are you?

See more from Barney Cheng here.

Superga is located at:

Shop 2607, Level 2, Gateway Arcade, Harbour City, Kowloon

Tel: +852 2175 0228

Open Daily 10am – 10pm

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world's largest shoe from superga

It's official!  Superga has created the world's largest shoe, as confirmed this afternoon by a Guinness Book of World Records adjudicator, standing at  20 x 8 x 11 feet.  Now that all the official stuff is done and dusted, we're gearing up for our big Superga launch party tonight, and we'll be celebrating in true Italian style; Superga's are the "People's Shoes of Italy", after all!  See you there!

The Guinness World Book of Records adjudicator hands over the official certificate, making this Superga sneaker the world's largest shoe; Electric sekki co-founders Amiee Squires-Wills and Peter Solomon accept the award.

The superstar team celebrate with a glass of champagne.  From left to right: Superga's Marco Boglione,  Electric sekki co-founder Amiee Squires-Wills, the Guinness Book of World Records adjudicator, Electric sekki co-founder Peter Solomon and Superga's Lorenzo Boglione.

Electric sekki co-founders Peter Solomon and Amiee Squires-Wills playing around inside the shoe with Superga president Marco Boglione, who holds a standard-sized Superga sneaker in his hands for comparison.

Superga is located at:

Shop 2607, Level 2, Gateway Arcade, Harbour City, Kowloon

Tel: +852 2175 0228

Open Daily 10am – 10pm

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superga diy

With the Superga classic 2750's blank canvas style, they are the perfect specimen for a DIY project!  So that's exactly what we did.  In celebration of the launch of Superga's first store in Asia, located at Harbour City, we enlisted a group of our favourite cool, creative people and got them to DIY a pair of Superga's.  What we got was an incredible display of creativity and personality across the board.  We were floored by just how creative each of these influencers could be and they far exceeded our expectations!  Have a sneaky peek at some of them below and make sure to check in with the blog next week as we introduce them to you one-by-one.

Just a few of our influencer DIY's, clockwise from top right: Barney Cheng, Vnikali, Eve Speciall and Cindiddy.

Eve Speciall went t town on her Superga high-tops, adding her signature fantastic trademark to them through the use of pink glitter, transparent ribbon laces and an explosion of Japanese cartoon stickers.  Definitely brings out the child in you!

Vnikali was inspired by a recent trip to Austria when it came to customizing her Superga's; you can see the regal European influence in the pearl trim and elegant gold detailing, accented with Vnikali's signature turquoise hue.

Hong Kong-based women's fashion designer Barney Cheng is known for his tasteful, classic gowns, so it came as no surprise to us when Barney sent his DIY-ed Superga's in, complete with a take on a classic fringed men's loafer.  Done, of course, in a mock-croc print for an added dose of luxury.

Cindiddy has been referring to herself as a "noble nobody" ever since she started her blog, and the phrase has since been popularized across Hong Kong and beyond.  So, we expected nothing less from Cindiddy with her Superga DIY: we want to be a "noble nobody" with you too, Cindy!

Local band and fashion/art group, La D Da, are known for their creative, stand-out style.  The four members (Andi Autumn, Ruby Gloom, Elton Ng and Koleman Mad Hatter) are known to DIY their clothing and create truly unique one-of-a-kind outfits every time they head out the door.  So when it came to selecting influencers to work with for the Superga DIY project, La D Da was at the top of our list!

Of course, you may not have the time to sit down with a glue gun, glitter and a bunch of paint to produce your own DIY.  The easiest way to customize your Superga's with a unique touch is with a pair of colourful laces.

Superga is located at:

Shop 2607, Level 2, Gateway Arcade, Harbour City, Kowloon

Tel: +852 2175 0228

Open Daily 10am – 10pm

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toddlers in superga

There's nothing cuter than a kid in a pair of teeny tiny Superga sneakers.  And, other than being exceptionally aww-inducing, Superga's are also great for little toddlers to run around in.  Their rubber soles prevent them from slipping and their canvas fabrication lets their little feet breathe in hot summer months.  Plus, they come in all the colours of the rainbow, which is sure to get the kids excited every single time.  There are so many ways to wear them, but our hearts seriously melt when we see mommy, daddy and baby all in the same pair.  Here are some of our favourite toddlers in Superga, bound to put a smile on your face today!

Superga is located at:

Shop 2607, Level 2, Gateway Arcade, Harbour City, Kowloon

Tel: +852 2175 0228

Open Daily 10am – 10pm

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how they wear superga

How do you wear your Superga's?  Let us count the hundreds of thousands of ways...

 THE MEN

Clean and classic.  A pair of white 2750s with denim shorts and a printed shirt screams casual summer chic.

But Superga's work great in the rain, too!

Pair your whimsical House of Holland for Superga kicks with fuzzy socks!  Why not?

Go grunge for a look that's truly "London" in style.

Speaking of House of Holland, here's Henry Holland himself in a printed look of his own design, balanced out with a pair of classic white 2750s.

Unleash your darker side.  We love these navy classic 2750s worn with dark jeans and a navy blazer.

Try a colour-blocked look with brights for summer.

One Direction's Louis Tomlison favours Superga's when he's performing.

Classic white 2750s are the perfect complement to an off-duty casual look.

THE WOMEN

Superga's are incredibly comfortable, so get down and dirty in yours, just like the Man Repeller!  

Pair your printed summer look with bright Superga's for an outfit that really pops.

Or, in true Scandinavian style, try a more minimal black-and-white look with a pair of classic white 2750s.

Here's a great idea: remove the laces and flip the tongue of the shoe down to create a ballerina-pump/sneaker hybrid!

Balance out a girly outfit with a pair of sporty Superga's.

Go all out!  Pair your metallic Superga's with metallic pants and a metallic jacket, just like the Man Repeller.

When all else fails, pair your white 2750's with denim and a white tee.

British top model, Cara Delivigne, loves her Superga's and can often be seen wearing them during Fashion Weeks around the world.

Superga brand ambassador Rita Ora loves to travel in her classic white 2750s.

Tie your shoelaces in the back: another fashionable way to wear your Superga's.

Italian Victoria's Secret supermodel Alessandra Ambrosio favours Superga's, the People's Shoe of Italy, on her days off. 

Superga's look fantastic with prints and pops of neon colour in the summer months.

Criss-crossing your laces in the front and tying them in the back are another incredibly fashionable way to update your Superga's.

Go for a colourful pair of Superga's to wear with an off-duty weekend outfit instead of the usual white.

THE COUPLES

Go matchy-matchy and lovey-dovey!

Express your individuality by choosing different pairs that match your respective styles.

Don't be hindered by your partner's choice in footwear; just because she doesn't wear Superga's doesn't mean that you can't!

Superga is located at:

Shop 2607, Level 2, Gateway Arcade, Harbour City, Kowloon

Tel: +852 2175 0228

Open Daily 10am – 10pm

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