Electric sekki: now in new york: sass & bide

11/25/13

now in new york: sass & bide

sass & bide has finally landed in New York City. After showing their collection in New York Fashion Week instead of London this past Spring/Summer 2014 season, their debut American store on the fashionable Broome Street in Soho is now officially open for business! The store was outfitted in true sass & bide style, with its large sculptural centerpiece, designed to weave "in and out of the

space to create this feeling that you’re immersed in nature," says Heidi Middleton. "sass & bide represents the strong, the beautiful and the obscure and this is exactly what this sculpture reflects." The spacious 2,000 square foot store was designed by Kelvin Ho of Akin Creative, whose mission was to create a "gallery-like space that blues the lines between sculpture and architecture." Mission accomplished. The store is in the perfect location, in New York's fashionable soho area; neighbors include other must-have labels, cool cafes and famed restaurants. Well-known New York personalities have already hit the store, including Leandra Medine of The Man Repeller, who stopped by to check the space out over the weekend. It's a must-visit destination if you're heading Stateside. We can't wait to check it out for ourselves!