london show rooms: e.tautz

Electric sekki presents in Hong kong
London Show Rooms

E. Tautz is a quintessentially British house with a rich Saville Row history.  Recently, the house hired Patrick Grant to oversee the label's transition into today's modern fashion industry.  When E. Tautz travelled to Hong Kong for last year's London Show Rooms event, the collection that was introduced to Asia was one that was filled with British classics, cut in an updated style.  For Spring 2013, however, Mr. Grant has taken E. Tautz much further into the future, introducing a collection filled with bright pinks, canary yellows, cerulean blues, short suits and even (gasp) T-shirts!  It was a big leap for E. Tautz, but one that was achieved successfully by referring to the late great British explorer, Sir Wilfred Thesiger, as muse. Using this British figurehead as a major source of inspiration for the brand ensured that the label remained true to the heritage of its country, while simultaneously allowing Mr. Grant the opportunity to take the house full-force into the future.  We can't wait to see this exciting new E. Tautz collection in Hong Kong next month!


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