seoul fashion week 2011

Recently, the Electric sekki team visted Seoul for Fashion Week; we are huge fans of the fashion scene in South Korea and our trip to Seoul this year definitely reaffirmed our love of this fantastic country! Here's the photo diary of our Marketing Manager, Sam, documenting her crazy adventures in Seoul!

 A-Land store front in Sinsa Dong.

An awesome selection of Horace at A-Land.

 Groovy front-row style at a Seoul Fashion Week show.

We love the local publications; such great, effortless styling! 

sass & bide's colourful rack at uber-cool department store, Shinsegae.

Tonnes of stylish Korean celebs were spotted front-row at the shows.

How great is the VM set-up at this store in Sinsa Dong: Bubble Pit Heaven! 

Electric sekki's Marketing Manager, Sam, with the womenswear buyers from Harvey Nichols -- loving the outfits, boys! x 

We all need lots of guilty-pleasures such as cupcakes to keep us going during the hectic fashion week schedules!


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