british invasion

Late last year, The British Fashion Council brought over a group of emerging British designers to Hong Kong as part of their London Show Rooms initiative.  London Show Rooms is one of the British Fashion Council's most crucial projects; providing a hand-selected exclusive group of UK-based designers with moral support, commercial expertise, and creative encouragement.  This was the first time that The British Fashion Council held an event in Asia, and it was about time they did!  Hong Kong is seen by many as the gateway to China, and the Far East's booming economy is gradually playing a lager role in these young designers' future success.  The event was a wonderful celebration of British creative talent, thanks to the combined partnership of Angelica Cheung and her team at Vogue China, as well as British Fashion Council Ambassador and contributor Sarah Mower.  Electric sekki was there with to capture the event on film.  Check out what when down, along with exclusive interviews with all the key people involved.  We can't wait until London Show Rooms travels to China this year!

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1 comment:

Anonymous said...

It looks like it was a lovely/amazing event; that's so exciting that this London Show Rooms initiative is happening now. Thanks for sharing the video!

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