fashion forward

Each year, the British Fashion Council selects several up-and-coming UK-based designers and awards them with their Fashion Forward sponsorship; for 2012, they've selected our very own Henry Holland of House of Holland.  Past winners have included the illustrious likes of Richard Nicoll, Christopher Kane and Erdem.  Everyone knows how crucial it is for business to show at Fashion Weeks around the world, but not everyone realizes just how expensive it is to put on a show, so sponsorships such as Fashion Forward are crucial to a burgeoning designer's continued success.  However, the sponsorship goes beyond just a helpful cash injection; the BFC also acts as a mentor of sorts, providing business guidance and creative encouragement for their Fashion Forward recipients.  Henry Holland is also working with Le Specs for Spring 2012, releasing a super fun attitude-driven range of sunnies.  If there's one thing everyone needs in their fashion repertoire, it's a killer pair of shades, and the Henry Holland for Le Specs range is to die for.  Trust!  2012 is shaping up to be an excellent year for Mr Holland.

Henry Holland of House of Holland.

Sha in a killer pair of Henry Holland for Le Specs sunnies, shot by Carmen Chan. 

Sha in another great pair of Henry Holland for Le Specs sunnies, shot by Carmen Chan. 

Sha with a House of Holland rainbow maxi skirt, shot by Carmen Chan.

House of Holland is available in Hong Kong at Liger, AB Boutique & Bauhaus.

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